UK Supermarkets in Modern Price Warfare

With the release of Modern Warfare 2 just around the corner, it seems that supermarkets in the UK have gotten a little trigger-happy with their pricing guns.

Although Activision are releasing the game at an inflated retail price of £54.99, Sainsbury’s will be selling it tomorrow morning for just £26 – more than 50% off. Not to be out done, Tesco will be going one pound lower to £25 – but only if you buy the game with any other title in their top 20. Other supermarkets are also getting in on the action. ASDA have Modern Warfare 2 for a now uncompetitive £32, while an unconfirmed rumour suggests Morrisons may drop to an incredible £17.99 if you spend another £25 in-store.

Read more →