Penny Arcade Sells Out
If you’re a fan of Penny Arcade, hate advertising, or both, you may be interested to know that Mike Krahulik, Jerry Holkins, and the rest of the Penny Arcade crew are trying to make the site completely ad-free through Kickstarter–although it’s going to be a bit harder than Jerry and Mike originally thought.
As they mention in the video, Mike and Jerry want to go back to the “Golden Age” of Penny Arcade when the site was funded solely by
begging crowdfunding. They’ve grown considerably since then, though, so it’s going to take a lot more money than it did years ago.
To compensate for that, they’ve set up a series of stretch goals for the Kickstarter. As of this article, they’re only about $27,500 away from their first goal of $250,000, which will get the leaderboard ad (the horizontal ad at the very top of the page) removed for one year. Some of the stretch goals remove more ads–for instance, at $525,000 all of the ads on the front page will disappear–and some stretch goals will introduce new projects–like a six page Automata strip at $325,000. Some of the stretch goals have yet to be revealed.
For rewards, the guys have set up some that are very awesome and/or silly. For donating $1, for example, it is claimed that Gabe will shout your name while he chases a duck, while donating $15 will get Gabe to think about you during sex. (My assumption is that this refers to Gabe the comic strip character, but the Kickstarter page doesn’t specify that it isn’t Gabe the real-life alter-ego of Mike. Either way, though, why would you not give $15 for that?)
Other rewards include digital versions of the Penny Arcade books, an exclusive t-shirt, becoming a beta tester for On the Rain-slick Precipice of Darkness 4, and even pizza and games with the Penny Arcade crew. (Who says money can’t buy friends?)
With about 33 days left to go and only about 3,300 backers as of now, things are looking pretty good for this Kickstarter.
“This is an amazing experiment in our opinion,” it says on the Kickstarter home page. “If it doesn’t work Penny Arcade will be fine. We’ll keep going just like before with no interruption in service and nothing will change. But if it did work, I mean, wow. That would be something.”
To be honest, I’m pretty excited to see how far this Kickstarter goes, too.