Which? Confirms What we Knew: UK Game Retailers Ripping us Off With Trade-ins
Trading-in games is something that a lot of us (me included) dabble in. It’s a nice way to not spend any money and still be able to afford to buy new games. The problem is that we’re really getting ripped off – and consumer group Which? has examined by just how much.
Which? has found that some stores will pay you under 30% of the retail price of a game, meaning certain games depreciate faster than cars do.
Which? took a “mint condition” copy of Call of Duty: Black Ops into Game three days after it was released and were only offered £16.50 in cash for the title. Other stores fared better, with CEX offering £33 and HMV £25. The recent additions to the trade-in market, Tesco and ASDA, offered only credit for the games, with Tesco offering £33 and ASDA £22.
Price mark-up was another issue. After getting just £6 for Red Dead Redemption at Blockbuster, the store resold it for £29.99.
None of this will come as much surprise to most people who’ve tried to trade games in. It’s never usually a very successful venture, especially at Game. I recently swapped in Fifa 2011 to Game for £23 credit only to see Gamestation offering £30 for it; something which seriously pissed me off.
What’s not mentioned in Which?’s report is online retailers such as Amazon, who have recently started offering game trade-ins. While only for Amazon credit, you can get £29.93 for Black Ops which far better than Game’s offering although not quite as good as HMV’s. Another game on Which?’s list was Just Cause 2 which’ll get you £10 on Amazon, a price only matched by ASDA and CEX.
What’s clear is that the traditional gaming retailers are going to have to wake up a little bit and keep up with broader stores that can offer more value to gamers. Either way, I won’t be going back to Game again. Bastards.