EA Signs Up to Facebook’s 30% Cut Credit System

Electronic Arts and Facebook have signed up to a five year deal which sees EA participate in the social network’s Facebook Credits system.

Using the Playfish company (which EA bought last November), EA will share 30% of the profits with Facebook, who have been pushing the Credits as the main payment system in an attempt to capture some of the huge revenue companies like Zynga and Playfish have been making.

Zynga, if you’ll remember, was at arms with Facebook over the deal initially and even threatened to move its games to a separate website. Happily for the two companies, Zynga decided to pay Facebook the 30% it made from selling in-game items and various other virtual wares.

EA’s purchase of Playfish was seen as a pretty big move at the time and other companies have been snapping up social developers. Disney bought Playdom for a whopping $560+ million, too, and Google has been snapping up socials devs left right and centre.

With EA joining the likes of Zynga, it’ll work to further cement Facebook’s power in the social gaming space. As Apple has shown, 30% can be a pretty big cut, especially behind the big name games that EA will bring to the table which, inevitably, normal will play.