Activision Deliberating on Premium Service for Call of Duty

After the recent decline in their share price of almost one whole dollar, Activision seems to be attempting to find more ways to try to increase revenue without actually making new games, while at the same time keeping their customers happy.

In a recent interview with CVG, Thomas Tippl (Activision’s COO) had this to say about the company’s ventures into “extending recurring revenue models”:

“There’s no doubt that we are looking to extend recurring revenue models and in many ways we have already accomplished that – even on Call Of Duty, although it takes a different form than subscription.”

So what does this mean for the consumer, exactly? Well, he also stated that “what we’re not going to do is take anything away from players that they used to get today for the price they get it for today.” So don’t worry, you’re still going to get yelled at by 12 year-olds when trying to level up in Call of Duty.

While I can’t hide the fact that I’m not the hugest fan of Activision or their games, it really does sound like while they’re trying to get the consumer something worthwhile while still making a buck. If taking Accounting and Economics this semester has taught me anything so far, it’s that businesses are in it to make a profit. This doesn’t always leave room for the most thought-provoking or ground-breaking developments in the medium, but it does lead to solid, familiar experiences that a lot of people enjoy.

Hopefully for die-hard fans of the Call of Duty franchise, the price tag of all of the DLC won’t add up to the astronomical amount that Railworks has. If there’s anything I don’t like more about the digital distribution age, it’s people getting nickel-and-dimed for “premium” content that isn’t worth the price of entry.

Via: MCV