EA Sports Active Gets Its Own Store. Yes…STORE.

Congratulations to Activision; they’ve officially become my second most hated video game company. Who’s taken top honors? EA with their new ridiculous stunt: stores dedicated to selling one single game. Say hello to the EA Sports Active stores.

The two stores in San Francisco and Boston offer demo stations of EA Sports Active: More Workouts, various copies of EA Sports Active, and “Active Trainers”. These trainers show folks how to play the “game”, and will rent out the product to customers. Not to mention you can also set up workout sessions with said trainers. Yipee. If you’re brain-dead enough to want to visit these locations, act fast: both stores will be closing December 14th.

Side note: My condolences to those fired in the recent closing of Pandemic Studios. Take solace in the fact that EA would rather open these stores than help you out.

Via: Joystiq