EEDAR Say Low Game Sales Are Due To Casual Gamers Being Too Casual

Last month’s NPD numbers were not so good. Hardware sales dropped 17%, and software dipped a bit as well. So naturally an analyst had to come in and tell us what’s wrong. This month’s go-to talking head is Jesse Divnich of EEDAR. In a discussion with Industry Gamers, Divnich calls out the “non-traditional and casual gamers who have failed to make follow-up purchases”. Who knew that casual gamers invested in games casually?

Thankfully, Divnich has an idea of how to get the casual market back; make the same mistakes they’ve been making. “It will take the introduction of some new style of gameplay or peripheral before we see a resurgence in the casual and non-traditional markets,” Divnich said.

In other words, the best way to get someone who bought a one-off game device to come back to the industry is create more one-off gaming devices. Then, when they stop buying games for that stupid device the industry can turn around and do it again.

This is one of my biggest problems with the game industry. They’re trying to fix a gunshot wound with a Band-Aid. Instead of flooding the market with unnecessary devices and gewgaws they should be making impressive games that appeal across the board. That way we have less rarely-used dance pads and cameras and more worthwhile software. We need more Pop-Caps and less Nintendos.

Via: Joystiq