More Stupidity From EA’s Marketing Of Dante’s Inferno. Sends Reviewers Money

EA have continued with their insane advertising campaign for their upcoming Dante’s Inferno game. Earlier this year EA held controversial marketing campaigns with fake Christian protestors and the ‘˜molest a booth babe’ competition at E3 and Comic-Con respectively. Now though, EA has turned its attention to U.S. games journalists.

In another attempt to spark interest in the game, EA have attempted to create controversy by sending potential reviewers $200 cheques. The idea here is to test the principles of those in the industry with what seems to be ‘˜free’ money. Perhaps if EA were stipulating a specific review score in return for this cheque then maybe they would have created something controversial.

Personally, if EA were to send me a no strings attached cheque for $200 I would have no problem with cashing it. It’s free money, right? The one interesting thing that could come from this would be if EA were to publish which companies accepted their money. This is highly unlikely though. Whilst EA does want to create interest in Dante’s Inferno they probably wouldn’t want to actually damage any lucrative business arrangements they already have.

Via: CVG