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omg london

It seems like such an exciting marketing concept, the blurb reads: “The infected have been and gone – but they have left behind the bloodied remains of their victims. Find the bodies at 9am on the morning of Thursday March 12th and win a holiday to Africa.”

How thrilling those marketing types must have thought, envisaging hordes descending on Westminster Bridge, iconic imagery in the background. It’ll be just like 28 days later! Well it was, but only the bit where there is no-one around. This stunt seems to have been a waste of time, and some stuffed zombies.

THESE PEOPLE ARE FEARFULL

Participants were sent clues to where the parts might be hidden, all within Westminster, including these:

- Hidden near a pub? Elementary, my dear Watson…
- More drinks, this time with digging sailors
- A Standard location on Villiers Street – and it’s a laughing matter…
- A Proudly photographic display
- Samuel Pepys dwelled here, his street a palatial namesake
- Rubbish? Find out, where Chandos and Bedfordbury cross
- 8 Bedford Court
- Rubbish? Find out, where Bedfordbury and New Row cross
- Make a call on St Martin’s Lane
- London’s narrowest street
- Sir Isaac dwelled here, with a view of the National Portrait Gallery
- Captain Scott’s memory is keeping this safe
- Take a seat between (IC)Art and the Arch
- Seek out the pub with no name on Warwick House Street

Participants were instructed to: “Alert [Capcom] to your presence by standing on the bridge, holding the artificial body parts over your head and shouting “Kijuju!”. We will be there, watching you, and will approach when you make yourselves known.”

So I went to check it out expecting an excellent gore fest and excitement ‘¦ and there was nowt happening. There was a zombie in a bin bag and a group of bored looking photographers and that’s all really. So I waited around for a bit’¦ until the bored photographers left, then decided that actually, I had a job to go to and better things to do than wait on a bridge. Resident Evil might need to work a little harder to get people to flash mob Westminster.

You can smell it from here

[Editor's Note: It seems that nobody turning up wasn't all that went a bit wrong. It appears that a bunch of the body parts were also stolen from their hiding places.]

Categorised as News.
Tags: Capcom, Resident Evil 5
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Comments


njsykora Says:

Seems like that trip to Africa was easier to win than some people might have expected.


nikmonroe Says:

Sounds like a waste of time. Glad I ddin’t go down.


superd1984 Says:

hilarious, if i were capcom i’d give those people lots of free shit for their dedication(pathetic-ness)


Halfleft Says:

Who didn’t see that happening?


nikmonroe Says:

Guardian Gamesblog Have just posted an article, Capcom are calling the day a “bloody success”


P Marsh Says:

Maybe Capcom Europe or whomever thought of this should have known people don’t like to make themselves look like mental cases particularly in public while waving severed limbs regardless of them being fake or not.


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