Microsoft To Spend Epic Amounts To Reach The Casual

A new ad campaign by Microsoft titled “Live your Moment” has started and is due to be the largest marketing drive in Xbox history (including the original launch of the console).

Targeting the Wii casual gamer demographic, the new advertising will be “focused on shifting brand perception and driving re-appraisal of the platform”. Which, combined with the “New Xbox Experience” update, equates to Microsoft selling out their console to the “friends and family” market.

In a soon to be unavoidable torrent of adverts showing off the 360′s new look, as well as the freshly reduced price-tag, you will get the joy of seeing “real people having emotional and connected Xbox gaming and entertainment experiences with their friends and family.”

Now, I know that Microsoft are a business, and as such they will happily whore out their own children for more money, but would they really be sacrificing the Xbox 360′s hardcore appeal to get it? I guess just being a gaming console isn’t good enough these days.

If you consider yourself a hardcore gamer, and you have an Xbox 360, I would start getting worried.

Via: Edge